Whether you're a start-up business or you've been humming along for years, website traffic is usually a critical factor in your online success.
Our clients often ask us how they can increase traffic to their website or ecommerce shop, and there's not an easy answer. To have strong search engine rankings - especially within a competitive or saturated market - you need to have a solid search engine optimization and marketing plan. Unfortunately, with technology constantly innovating and Google changing the rules up, it's hard to stay on top of the latest trends and best practices.
While YouTube tutorials can help cover the basics and courses like LAB for Business can help establish the fundamentals, those one-offs can only scratch the surface. Which is why when the Minnesota Search Engine Marketing Association approached us to help with their annual MnSearch Summit, we were ecstatic! Finally an opportunity for a crash course in all things digital.
The MnSearch Summit is in its fourth year, and is regarded as the most forward-thinking digital marketing event of the year. In fact, it was even named one of the top marketing events of the year by Inc Magazine...so you know it's gotta be bomb!
Topics like search engine optimization, pay-per-click, social media, email, content, video, analytics and more are packed into a one-day event. But what's so unique about this event is that it attracts the top marketers from around the country. Executives from Google, Microsoft, Facebook, LeadPages, Moz and more convene in the Twin Cities to share their knowledge. And networking runs aplenty, so there's ample opportunity to connect with these folks - and other national leaders - to network and pick their brains.
If you're looking to get a better grasp on your web traffic, drive more consumers to your site and ultimately increase sales, this is the conference for you. You can find additional details on the day's events here.