Overview

Arrow Energy approached Revel to help get its new company off the ground. In its infancy, the solar panel installation company lacked a brand aesthetic, key messaging and sales materials needed to compete with decades-old companies in the region.


Arrow Energy Secondary Logo

Objectives

Establish solid key messaging and value propositions, create a modern brand aesthetic and capitalize on opportunities within the marketplace as a young, tech and environmental start-up.

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Solution

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First, we did a complete competitor analysis, evaluating companies in the region for key messaging, aesthetic and overall perception. From there, we determined Arrow Energy’s top opportunities, and began crafting a brand aesthetic and platform within that space.

We took this positioning to the next level by creating the brand aesthetic, rooted in organic colors and grounded in a deep, rich green. Primary and secondary logo marks were created to provide flexibility, and a simple tagline was developed to help convey Arrow Energy’s process and approach with each client.

Design elements were extended into custom paperclips, window decals and staff uniforms to offer a complete on-brand experience across every client touch point. Everything from the client’s letterhead and business cards to folders and stickers are printed on 100 percent recycled materials to help underscore the company’s commitment to the environment.

To create the sales materials, we first conducted interviews of the team members, then crafted unique bios and a company origin story. And finally, we created infographics and bar charts to help clients visualize the solar energy benefits, savings and more.

"They did a great job helping our business establish a solid foundation - assisting us with our sales and marketing strategy as well as our overall brand. The team is very hardworking, detail-oriented and is great to work with!"

Greg Hart, Co-Founder, Arrow Energy

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Results

In its short time in business, Arrow Energy has already acquired nearly $250,000 in new business. The company is rapidly growing, stealing marketshare and quickly leapfrogging its competitors.